Teamwear & Club Merchandise
Look like a Team. Play like a Team.
From the first whistle to the final trophy, get your squad kitted out in professional-grade custom teamwear. Whether you’re a local Kingswinford club or a regional league powerhouse, we provide the full 360° kit solution.
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Full Match Kits
High-performance outfield kits and specialized Goalkeeper jerseys designed for durability and movement.
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Training & Travel Wear
Keep the professional look going mid-week with branded tracksuits, training tees, and quarter-zips.
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Manager & Coaching Apparel
Professional sidelines start with the right gear. We supply branded jackets, polos, and gilets for the staff.
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Official Club Merchandise
Build your brand and your bank balance. We produce high-quality club merch including branded beanies, scarves, bags, and water bottles—perfect for supporters and players alike.
Professional Teamwear & Custom Club Kits
Whether you are a Sunday league football team, a local netball club, or a semi-pro sports organisation, looking the part is the first step to playing the part. At The Sports Shop, we specialise in supplying high-quality, fully branded teamwear that unites your squad and intimidates the opposition.
We know that ordering team kits can be a headache—chasing players for sizes, worrying about print quality, and dealing with long lead times. We take that stress away. As a local West Midlands business with in-house production, we handle everything from the initial design concept to the final printed product. We don’t outsource our printing or embroidery, meaning we have total control over quality and deadlines.
What We Offer:
- Complete Match Kits: We supply top brands like Joma and Stanno, as well as unbranded options to suit every budget.
- Training & Travel Wear: Tracksuits, rain jackets, and warm-up gear to keep your team professional off the pitch too.
- Manager & Coach Apparel: Distinctive kit for the staff on the sidelines.
- Online Club Shops: Take the hassle out of collecting money. We can set up a dedicated link for your players to order their own kit directly.
Why Partner with The Sports Shop?
We know that managing a club is hard work. Our goal is to make the kit side of things effortless.
1. Visualise Before You Buy (Full Artwork Mockups)
We don’t believe in crossing your fingers and hoping for the best. We work with you to create the exact look you imagined. Before a single shirt is printed, our design team will create detailed artwork mockups showing exactly how your kit will look. We tweak it until you are 100% happy, giving you total peace of mind before production starts.
2. No More Guesswork with Sizing
Ordering online usually involves a lot of guessing and dealing with returns when things don't fit. We solve that. We provide physical sizing samples for you to take to training, allowing you to hold a "sizing session" with your squad. You can get every player measured up accurately in one go, ensuring the whole team looks sharp on match day.
3. Sponsor Logos Done Right (No "White Boxes")
Your sponsor is paying good money to be on your shirt, so their logo should look professional. We hate the "lazy white box" look that many quick-print companies use. We take the extra time to vectorise your sponsor’s logos—removing background boxes and re-drawing the artwork so it sits seamlessly on the fabric. It takes us longer, but the professional finish is worth it.
4. Earn Cash for Your Club
We offer a commission-based Online Club Shop service that does more than just sell kit—it funds your club. We can set up a dedicated shop where a percentage of every sale goes back into your club pot. You can use these generated funds to pay for away kits, manager jackets, training equipment, or even your end-of-season trophies and awards.
Ready to Level Up Your Club’s Look?
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The Process
Learn MoreSee how it works, from initial design to final delivery - find out the process involved to take your idea and turn it into a full 11 a side kit.
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View exisiting club shops
View Example ShopCheck out what we have done for other clubs and how we can help make ordering easy - whether its a whole new season kit or additional one offs.
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Start Your Project Today
Great custom clothing starts with a conversation. Fill in your details below to request a callback or to book a 1-to-1 design consultation at your nearest store.
We’ll help you choose the right garments, refine your artwork, and provide a transparent, competitive quote.
To help us prepare for your project, please include a few details in the comments:
- What’s the kit for? e.g. Home kit, Away kit, Training wear, Managers & Coaches kit, Charity match, Tour kit
- Who is it for? e.g. Adult team, Youth team, mixed ages, coaches only, supporters
- Estimated quantities & sizes? Rough numbers are fine – we can help finalise this with sizing samples
- Brand or style preference? e.g. Joma, Stanno, or “open to suggestions”
- Artwork & sponsors? Do you already have logos/sponsors, or do you need help creating or refining them?
- Timescale? Is there a deadline such as season start, tournament, or presentation night?)
Don’t worry if you don’t have all of this yet — just give us what you can and we’ll guide you through the rest.